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Yield Technologies to Present at the Apartment Internet Marketing Conference April 27, 2009 (Chicago, IL) Yield Technologies today announced that Steve Small, founder and CEO of Yield Technologies, will present at The Apartment Internet Marketing (AIM) Conference in Denver, CO on Thursday, April 30 at 3:45 pm MST. The AIM Conference provides multifamily executives cutting-edge education on online marketing, revenue management, and the online customer experience. Mr. Small will be presenting a case study on the latest apartment listing technology, RentSentinel, a brand new product of Yield Technologies that just hit the market April 15, 2009. RentSentinel presents a novel way to create ads and post to craigslist with minimal interaction. Mr. Small’s presentation will take an exclusive look into the leading trends of apartment listings, the impact of craigslist in the multifamily industry, how to track your ads views and leads, and much more. “My experience from previous AIM conferences has given me the full confidence to say that the AIM conference provides real value to attendees,” said Mr. Small, a presenter at last year’s conference. “The AIM conference demonstrates the various initiatives that a business in the multifamily industry needs to stay above competition. I look forward to sharing our newest tool, that will help multifamily organizations post their ads onto craigslist and capture real-time data on their leads, RentSentinel.” Last year’s conference attracted just over 300 people and 240 of them were owners and managers of multifamily housing. Mr. Small presented a case study of the impact of revenue management on AMLI”s NOI growth performance relative to its REIT peers. A video of last year’s presentation can be watched here: http://www.multifamilyrevenue.com/2008/10/does-rm-work-amli-case-study/ Yield Technologies will be represented by Mr. Small and Eric Broughton, COO of Yield Technologies, at the three-day conference from April 29th – May 1st, 2009. About Apartment Internet Marketing (AIM) AIM is the source for information and education on Internet marketing and online technology for multifamily industry. As the first ever conference devoted entirely to Internet marketing, AIM helped to pave the way to a broader adaptation of online technology by the multifamily industry. Having grown beyond its roots, AIM is now the premier destination for education on all aspects of the online renter experience, including end-to-end online leasing, lead management, revenue management, payments, marketing and more. AIM is owned and operated by Joshua Tree Internet Media, LLC. lead by multifamily veteran Steve Lefkovits. About Yield Technologies Yield Technologies is a leader in the next evolution of Real Estate technology and services. Yield Technologies capitalizes on its industry expertise to build actionable solutions that increase overall enterprise profitability and productivity. Over the past years, Yield Technologies has implemented proven technology solutions including point of sale systems, ERP, management dashboards, and revenue management systems solutions to companies across the globe. Yield Technologies has focused on providing these companies the visibility of how well their people, processes, and tools work together through the use of various metrics. Yield Technologies’ strong development of management tools has been an essential feature to the multifamily industry. Today, Yield Technologies is a leader in its field, continuing to grow and expanding its development through modern and innovative technology. The company is led by its founder Steven Small and is supported by an elite team of experts that have been hand-picked from consulting organizations and world class real estate companies.
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