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Eric Broughton to Speak at 2011 NAHB Multifamily Property Management Summit CHICAGO — January 4, 2011 — RentSentinel is proud to announce Eric Broughton, COO of Yield Technologies, as a speaker in The National Association of Home Builders (NAHB) Multifamily Property Management Summit on January 13th, 2011 in Orlando, Florida. The Summit will be directed by leading industry professionals and focus on Social Media, Marketing and Revenue Development. Eric will lead the Media Planning session to educate attendees on the various strategies of media planning which include Craigslist, ILS sites (Apartments.com, Rent.com, ApartmentGuide, etc.), Facebook, Twitter, and other classified sites. Eric will share his knowledge and experience through running the number one Marketing Management System in the Multifamily Industry, RentSentinel, by exposing the industry’s leading trends and how Craigslist is evolving as the go to product in the market place. “Being invited to speak at the home building industry’s premier annual event is a great opportunity to share new ideas about ways to optimize marketing spend, reduce work effort and increase efficiency. During the session we will explore property management marketing best practices and the use of technologies like RentSentinel that manage your marketing activity from Listing to Lease” said Broughton. “I’m excited to join several of the brightest innovators in the Multifamily Housing market and share our experiences with the audience.” Other Summit panelists include Sarah Greenough, of Princeton Properties; Duncan Alney, of Firebelly Marketing; Mark Juleen, of J.C. Hart Company. The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, attracting more than 50,000 attendees from over 100 countries. The Multifamily Property Management Summit will be held from 8:45-11:45am on Thursday, January 13th in Room 315 on Level III in the west concourse of the Orlando Convention Center. Visit www.buildersshow.com/multifamily for more information about Apartment & Condo Central and the multifamily activities at the 2011 NAHB International Builders’ Show; or e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292. About RentSentinel
RentSentinel is the premier tool for managing your online real estate marketing presence. It is a content management system designed to help you create consistent, yet diverse ad content for marketing your apartment rentals or commercial spaces to online classified sites like craigslist, Google Base, Oodle, OLX, not to mention Internet Listing Services like Rent.com, Apartments.com, ForRent.com, and Move.com. RentSentinel can synchronize with all major property management systems including Yardi, RealPage, and MRI to import your property descriptions and photos, and to report real time availability to prospective leads.
For more information, you may follow RentSentinel on Twitter, Facebook, or e-mail RentSentinel at
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About Yield Technologies
Yield Technologies is a leader in the next evolution of Real Estate technology and services. Yield Technologies capitalizes on its industry expertise to build actionable solutions that increase overall enterprise profitability and productivity.
As a leader in the industry, Yield Technologies has implemented proven technology solutions including integrated data warehouses, ERP implementations, management dashboards, and revenue management systems solutions to companies across the globe. Yield Technologies has focused on providing companies the visibility of how well their people, processes, and tools work together through the use of various metrics.
Yield Technologies’ strong development of management tools has been an essential feature to the multifamily industry and continues to grow and expand its development through modern and innovative technology.
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