BROUGHTON: As with any technology, the value of the solution lies not in its novelty but in the utility of the device. If tablet and mobile are to be truly valuable to the multifamily industry, they have to either create more leases, reduce the cost of lease acquisition, or improve upon the resident experience.

HAMILTON: RentSentinel Tablet was designed specifically as a sales tool for leasing agents and as a native iPad application built to optimize the user experience. Some of our most significant features include a guest card creator, price quotes that integrate with YieldStar and LRO, saving tours, and allowing visitors to rate apartments from their tour. The application is also fully integrated with our lead management system, RentSentinel Prospector.

See what else they had to say at Multifamily Executive: Q&A with the RentSentinel TABLET App Development Team.